Beer Day Britain

Britain’s annual national beer day will be taking place on the 15th June 2017, culminating with a national “Cheers to Beer” at 7pm that evening.

Beer Day Britain is organised by beer sommelier Jane Peyton and supported by a coalition of organisations, including CAMRA. The idea is that drinkers participate in a “Cheers to Beer” together in order to support the trade and raises awareness and interest in pub-going across the country.

This year the event will span over the weekend to end on Father’s Day on the 18th of June, which is traditionally a busy day for pubs. The plan is to encourage pubs and breweries to host beer events over that weekend in addition to the National Cheers to Beer.

How to get getting involved:

There’s a Beer for That is currently designing materials and kits for pubs to use for beer and cheese or chocolate pairings. In addition, a number of brewers with pubs and pub chains have already signed up for the initiative, including Enterprise Inns, Punch Taverns, Star Pubs & Bars, Shepherd Neame, and Fuller's.

SIBA is planning a “Brewers in the Community” initiative for the Say Cheers to Beer weekend by encouraging their members to open their breweries for events that weekend. If you have any further questions on how to get involved or publicity materials, please contact ku.gro.armac@sserp